Coffee can not be encapsulated
Incapto is a brand of coffee that strives to free the coffee beans from the capsules, making it more sustainable. A new category we intervened giving it a name that stands for the coffee that won´t be encapsulated, XXX. A name of easy memory and above all of the easy evocation to the meaning.
Creating the experience for Incapto using recyclable and low impact materials, while preserving the quality of the beans as long as possible, was a mandatory key. Graphically, we aimed for bold minimalism by breaking the category codes with white color and geometries that help to code a wide range of varieties and origins.
Incapto has overcome his challenge, to be revolutionary without falling into the common places of this category.
