Godrej Appliances – ViroShield 4.0 (2020)
BRIEF:
To announce the digital launch of Godrej ViroShield (a UV-C based Coronavirus-disinfecting device) by addressing people’s health and hygiene concerns during the pandemic.
To announce the digital launch of Godrej ViroShield (a UV-C based Coronavirus-disinfecting device) by addressing people’s health and hygiene concerns during the pandemic.
IDEA:
Take no chances.
CAMPAIGN:
Making everyday objects (only the ones that can be sanitised in Godrej ViroShield) look like the Coronavirus to communicate the fact that anything, if not sanitised, could be a potential hub for a Coronavirus infection.
The copy is such that it makes people question whether their daily interaction with a particular thing is actually safe or not.
Making everyday objects (only the ones that can be sanitised in Godrej ViroShield) look like the Coronavirus to communicate the fact that anything, if not sanitised, could be a potential hub for a Coronavirus infection.
The copy is such that it makes people question whether their daily interaction with a particular thing is actually safe or not.
