Customer weakness and addiction aren’t the key to build a brand. Customers are those who are building our brand. Kindly note, not us. Many of researchers and experts already quoted that “the future of branding is definitely depends upon customers”. I don’t know why people are still stuck to focus on the weakness and addictions of a society.

Football turf came to a market which is addicted to football never becomes a brand.

Addictive society may be a perfect market to sell, but not a perfect tool for branding. We have been seeing thousands of examples in a near past.

 

Never look into customer’s weakness, if you’re passionate in branding, if you are on a vision about brand building. Look into their heart, and love them. They in turn love the brand. The will build the brand.