The brief was to create the 2013 annual report for 'Tree Houses & Log Homes'. The solution was developed into a report with large format pages to create a feeling of height and communicating the tree house theme. Typography further anchors this theme throughout with the use of a serif typeface reminiscent of those used on log cabin signs and associated with lumberjacks. A number of icons and images were created in a consistent style and the report was bound in a textured woodgrain paper stock.