The Conestoga Condors are one of the leading varsity teams in the OCAA. Following the opening of their brand new recreation centre, investment in a growing brand identity became vital for creating a sense of belonging. The brand was expanded and refined to include both varsity and recreation activities, highlighting the achievements of both players and students. The brand was also extended into the physical space creating an area where all students can feel a sense of belonging. Throughout the 2018/19 & 2019/20 seasons the brand was evolved into a fully realized identity.
