Client：MORSCO
MORSCO In-Store Experience
About:
MORSCO is a leading distributor of commercial and residential plumbing, waterworks and HVAC, with showrooms across the country.
Vision:
Re-imagine and enliven the MORSCO in-store visual experience to align with their brand values.
Mission:
Conceptualize a top-level theme and strategy for a visual language. The visual language will initially be realized through a set of 11’ x 10’ murals.
Key Deliverables:
Articulate the theme, strategy and visual language through a set of mood boards for three separate regions and sub-brands.
Objective:
Individualize each mood board with local flavor, while maintaining unifying principals guided by the theme and strategy.
Below are three Sub-brands and mood boards for each location
Mural Strategies (below)
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