01 Background & Inspiration | 项目背景 & 灵感来源
2020 年 10月份的项目，Insta360 ONEX2 上市的同时，老板想要一款火影联名的产品，希望通过火影的IP影响力，达到品牌传播的效果。
经过前期对整个火影人物的探讨（追忆哈哈哈哈）和多轮设计方案的讨论，我们认为在火影中具有核心影响力的家族是宇智波一族，其中为代表的是宇智波佐助，以及主角鸣人的成长贯穿了整个火影的精神。
In the October 2020 project, when Insta360 ONE X2 was launched, the boss wanted a Naruto co-branded product, hoping to achieve the effect of brand communication through Naruto's IP influence.
After a preliminary discussion on the entire Naruto characters and multiple rounds of design proposals, we believe that the family with core influence in Naruto is the Uchiha clan,which is represented by Uchiha Sasuke and the protagonist Naruto The growth of Hokage runs through the spirit of Hokage.
下面是和 Naruto 日本官方的前期讨论，尝试结合的可能性。
The following is the preliminary discussion with Naruto Japan official, try to combine the detail with ONE X2 and characters.
02 Structure & Detail | 结构与细节
写轮眼独特的造型配合 360 相机的 360 镜头，非常契合我们产品想要宣传的品牌效果。
The unique shape of Sharingan and 360 lens is very suitable for the brand effect of our products.
我们考虑用最直观的方式提取 IP 中最具有特征的元素，并弱化 IP 元素中不必要的部分特征。
We consider using the most intuitive way to extract the element of Naruto‘s IP and weaken the unnecessary features of them.
正反面的镜头的设计搭配了宇智波佐助的写轮眼和轮回眼，高反射的效果使得这两个眼睛更具有戏剧性。机身整个壳面采用 imd 膜片，这使得所有颜色都可以喷涂上去。
The front and back lenses are designed with Sasuke Uchiha's Sharingan and Rinnegan. The high reflection effect makes these two eyes more dramatic.. The high reflection effect makes these two eyes more dramatic.The entire shell surface of the fuselage uses imd diaphragm, which allows all colors to be sprayed on.
镜头里图形到镜头边缘留出了一定的空白，这样能够最大限度的减少光学折射对最终效果的影响。考虑到红色光的光谱较长，会影响最后的成片效果，我们依托算法矫正对红色光谱进行修正，使得最后视频成片和标准版并无差别。
There is a certain gap between the graphics in the lens and the edge of the lens, which can minimize the influence of optical refraction on the final effect.Considering that the red light has a longer spectrum, which will affect the final filming effect, we relied on algorithm correction to correct the red spectrum so that the final video film has no different from the standard version.
Insta360 与 Naruto 首台联名款产品，全球首款 360相机的 IP 定制。从颜色到外观材质全部经由 Naruto 集英社・テレビ東京・ぴえろ独家授权
Insta360 and Naruto's first joint product, the first 360 camera IP customization in the world. All the detail are exclusively authorized by Naruto 集英社・テレビ東京・ぴえろ
中国大陆地区可以从 Insta360 官方网站或者京东天猫搜索 Insta360 购买
https://store.insta360.com/product/one_x2
日本地区购买地址
https://store.insta360.com/product/one_x2?utm_source=twitterjp&utm_medium=social&utm_campaign=onex2launch
Creative Design 创意：Scott Zhang
Photography 摄影：Yu Heng（Brand Center）
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