Karolina is a young but seasoned hairdresser who decided to open her own hair salon and turned to me to design her company identification.
The idea behind the project was to project an image that conveys professionalism and experience, but at the same time is not too serious. The materials were to be simple but at the same time bold.A very important objective was to stand out from the local competition, which predominantly displayed colorful graphics, decorative typography and photos of models. That's why I opted for a black and white color scheme, with yellow accents. In the materials I use black and white photos, where the key elements of the composition are hair.