Instagram’s making major design changes to its home screen for the first time in years. Today, the company announced that it’s adding Reels and Shop tabs to its home screen, a communication of the company’s priorities. The Reels tab will, of course, lead users to Reels, shortform videos similar to TikTok. The Shop tab will surface personalized recommendations, editors’ picks curated by the @shop channel, shoppable videos, and new product collections. Both tabs make it easier for people to find what they want on the platform and go there immediately.
Instagram Brand Profile Mockup
Instagram IGTV Mockup
Instagram Post Feed Mockup
Instagram Reels Mockup
Instagram Other Screens Mockup
Instagram Shop Mockup
Instagram Stories Mockup
Instagram User Profile Mockup
