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Haokan_Newbrand_video
3D Motion



定义新视界——好看视频品牌焕新。随着好看视频APP全新6.0大版本升级,百度MEUX团队负责为本次升级创意制作一支短片,来展现更加沉浸和更多信息等新特性。我们联合北京上海设计团队,二十多位才华横溢的插画师协同合作,从logo的概念本意,【光】的角度切入,结合九大垂类,围绕“轻松有收获”的感受传达,制作了这支短片。

我们尝试了用2d插画来跟踪三维动势的制作流程,一方面让好看的多垂类得以展现,另一方面让视频给人的感觉更加年轻、有趣有活力。





Define a new horizon-the brand of haokan video will be renewed. With the new 6.0 version upgrade of Haokan Video APP,  Baidu MEUX team is responsible for producing a short film for this upgrade idea to show new features such as more immersion and more information. We cooperated with the Beijing and Shanghai design team, more than 20 talented illustrators, from the concept of the logo, from the perspective of [light], combined with nine vertical categories, and conveyed the feeling of "easy and rewarding", and made this short film.

We tried to use 2d illustrations to track the production process of 3D previs.  we can show the beautiful multi-verticals, and on the other hand, make the video feel younger, more interesting and energetic.



Creative Director
Donerzozo

Design / Animation
Donerzozo 李奕繁 宫天明

Lead Illustrator
张隽杨

Illustrators
韩思宇 王在汐 陈静娴 吴艳 胡娱曼 程早早 沈静雯 方小娟 高世荣 陈佳 郭妍聪 吴慧瑶 李沛泽
黄翔宇 胡婷 金秋宇 刘丽娜 龙文波 王莹 张璇 赵宇阳

Special thanks
石爽 刘晓柳 韩逸飞

Music
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Haokan_Newbrand_video
365
2.8k
12
Published:

Haokan_Newbrand_video

365
2.8k
12
Published:

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