Ikigai is a Japanese food brand located in Tijuana, MX. It's such a confident brand that they don't mind using traditionally Chinese food takeout boxes, because they know their food will have you coming back for more.
With the concept and personality created for the brand we created a series of illustrations inspired by Japanese pop coolture, and of course a little bit of anime to appeal the consumer, kawaii!!!
Art Direction & design: Adrian Orozco
Photography: Sergio Cuen
Hand Model: Abigail Peña