Kaja Studio is a graphic design studio brand based around my personal journey as well as views & values as a designer. The word 'caja' in spanish means a box, which ties into my nationality as well as links to quotes from family and friends about my 'out of the box,' way of thinking. This has translated into the stylized open box logo. Using focus group research about myself, I have formulated a brand identity that highlights honesty, boldness and personality. This was a brief completed at Billy Blue College of Design, Melbourne.