Mongchon Banchan is an HMR(Home Meal Replacement) brand that starts offline and continues to share three generations of online shopping malls.
Mongchon Banchan established the new brand-centered value of Mongchon Banchan in the HMR market with a family production method and a smart insight. To build the world view of Mongchon, we have built new TOV and package systems as well as Verbal Identity and Visual Identity.
By writing Mongchon Banchan in Korean, we wanted to convey the friendliness and trust of the HMR brand to domestic consumers.
The logo was designed by combining the three graphic elements of Mongchon side dish, Meal-Kit, Moon, and Side Dishes.
The warm-hearted package graphic elements and the virtual graphics of Mongchon Village make the Mongchon worldview more colorful.
‘Dreamy Food Village, Mongchon Banchan’
‘Dreamy Food Village, Mongchon Banchan’
Project Directing : Hyungsuk Chung
Brand Verbal Identity : Hyojin Kim
Brand Visual Identity : Onejeong Jo
