DISRUPT A CATEGORY WITH REAL STORIES

Spirit of the Streets...

Woodstock is a suburb of Cape Town with a rich and varied history more colourful than many in the Rainbow Nation. None of this was reflected in the old packaging or brand experience.

We created a new brand essence that was rooted in Woodstock but not boxed into it, instead a brand positoned as belonging to all, an accessible brand for the world:
“SPIRIT OF THE STREETS, DISTILLED FOR THE WORLD”

The final packaging reflects an actual address and unique story from
Woodstock and the four unique gins, infused with these remarkable stories, will hopefully go on to inspire countless other stories.
Woodstock Gin
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Owner

Woodstock Gin

Strategic brand positioning, brand identity and packaging for Woodstock Gin Co.’s range of four remarkable gins.

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