LNB 2020 Beer Can Collection.
12 Beers.
One Brewery.
One Illustrator.
One Design.
One Brand.
The Mission:
To bring all the LNB beer labels into a consistent composition, coordinate the layout across all labels and to unify the art style into a look that will be easy to recognize the LNB brand.
The Challenge:
Take very different art themes and find an art style that is realistic, but cartoony on the comic/illustrative side and make everything in the beer can labels recognizable for what they are. Trees. Bridges. Milkshakes. Water Drops. Guitar. Leaves.
The Process:
Sketches on paper, Adobe Fresco and Sketchable App. Lots of sketches to find the image that fits the theme.
Beer can composition in Adobe Photoshop to find a layout that works across 12 oz and 16 oz cans.
Adobe Color for the color palette and gradients that will match the flavor and feel of the beer.
The result:
12 amazing beers across 12 different flavors, 12 different themes and consistent with one brand idea to carry LNB into 2020 and the future!
Pictured, in order:
Lake Gold, The Lappland Blonde, Mighty Banyan, Pure Source IPA, Shake Your Trees and Shaky Strawposition.
Not pictured, yet.
American Obsession, Bridge to Nowhere, Hooch Shootin', Engine 209, Exotique and Magnifique.
DTM, the illustrator. Pap, LNB founder.
Version 1, Beer Collection. Art by Hal DeLong.
We cannot find any social links for Mr. DeLong, anybody has his info, then please send it my way so I can link his info on this post.
idea flows.
Sketch and sketch. Somewhere here, the right idea will come out!
rough sketching.
Get the ideas into rough shapes and start choosing the ideas that fit the vision.
Get the ideas into rough shapes and start choosing the ideas that fit the vision.
composition sketches.
We take the different ideas and start laying them out in a design to look for a consistent coherent brand.
The templates.
Different manufacturers have different printing specifications that are needed in the beginning of the design process to ensure the final labels fit and look good on the shelf.
Adobe Photoshop branding elements.
Layout the branding elements in the area of the beer label where it belongs. Step back and look for branding consistencies across the different label templates.
Adobe Illustrator Work In Progress.
Each beer illustration is drawn in their own separate document and a beer template is set to be used across all illustrations/beer labels.
LNB 2020 Beer Can Collection
.
12 oz cans.
American Obsession. Bridge to Nowhere. Hooch Shootin', Lake Gold, The Lappland Blonde. Mighty Banyan, Pure Source IPA, Shake Your Trees, Shaky Strawposition.
16 oz cans.
Enging 209, Exotique, Magnifique.
