Concepted, designed and applied for my illustration bachelors senior thesis exhibition at the Milwaukee Institute of Art & Design, these boards were created as an effort to design the beginning of a product line in my own 10Year brand name, along with supporting promotional posters with a cohesive brand identity to them based on a run of custom hand-made boards from Wild Oak Longboards, a up-starting company based in Milwaukee Wisconsin.
The Yokai Series, is based on four separate folk creatures from Japanese mythology, re-imagined in my own personal style.
These are the digital mock-ups for each longboard design, along with their final promotional poster for each board. After digital mock-up, each board had a single full-scale physical mock-up created for the exhibition on one of the boards created specially for the occasion. Each board is approximately 42 inches long by 9 1/2 inches wide and each design is intended for a specific wood colour. Each poster is 18x24 inches.