The design of the platform uses visuals taken from the auto world such as carbon fiber, chrome, gauges, and racing helmets for avatars. The color scheme can be customized to match the manufacturer's brand by changing several color values in the code.

There are multiple options for gamification in the application, including head-to-head sales contests, a prize wheel, and pull board reward system.

ABN Inspire is fully responsive, from mobile and desktop sizes all the way to a 4K display.