The next stage of precision crafted performance
In the future world of shared mobility, the research shows that the future market for premium & performance car will shrink and become very focused. Owning a car will be even more of a emotional decision rather than logical because it makes more sense to use shared mobility service in economical perspective. Premium automotive brands would need to push the emotional and desirability aspects of their product to the extreme to survive.
Then what makes people emotionally attached to an object? I believe that interaction is the key factor for creating emotional attachment to something that doesn't have an emotion. There are two major interactions happening in the car : interactions with the machine and interactions with other passengers. In this project, I tried to provide a solution that enhances both of those interactions that happen in the same space with unique seat configuration, alongside premium but also performance oriented styling.