Working closely with the Multiways agency I was tasked with developing a global TV campaign for KoronaPay - a money transfer service available across over 50,000 offices located in Europe and Russia.
The main task was to reveal the simplicity and speed of working with the KoronaPay app and fit it into a 20-second TV block. The client asked us to make a bright and remarkable picture that could attract the viewer's attention. For this purpose, we went with simple abstract forms and solid colors.
It helped to focus on the main advantages of the service: 0% commission, a large number of available countries, a simple application, and the ability to get money on a card or in cash.
Due to the upcoming holidays, an additional task was to adapt the video to the Christmas mood.
CG Production: Lenar Singatullov
Script: Ekaterina Shobukhova