With this project, our team was faced with the task of doing the branding work for Liltot, a children’s clothing brand based in India who export their products to GCC countries as well.
The biggest challenge that stood before us was to come up with a fun and childlike way to present their company name, that also featured an interesting character, since they did not want a logo separately. The character of a rabbit, that our team created using the letter O, is not only really adorable and pleasant to look at, but also helps form the brand’s childlike and playful identity. By applying this character logo, we were able to ensure that their brand identity was consistent across all aspects of branding, such as t-shirts, bags, etc. An alternative that we suggested with the letter O was for it to be a tiny pretty flower instead of a rabbit. Additionally, through the use of really rounded letters that have soft edges, running letters that manage to create a certain flow to the design, and the use of a gentle and calming color like pink, we were really able to create an overall innocent, sweet and light-hearted identity for this company.
