SG BANK TECH is an innovative and versatile technology solutions company that collaborates with financial institutions to implement and deploy the banking platform of the future.
The Fram Crew took upon themselves the uneasy mission of assisting this brand with an exceptional website that doesn’t lack usability and appeal.
Our first task was to research some of the real-life banking “pains” that people experience. We combined the data with the opinion of industry experts about ideal bank tech. This information combined set us on the right track to success. We found out that our key principles must be the following: Personalization, Transparency, Self-Service, Mobile First, Simplicity, Aesthetic, and Holistic. This is what we accounted for when constructing our strategy and architecture.
The next task was to connect the dots on our User Journey Map to help us generate the ideal banking user experience and mapping interactions, making it clear how customers will use the product to fulfill their needs.
All of this allowed us to proceed with putting together all the knowledge we have into information architecture and create wireframes. Afterward, we were ready to start our UI efforts. We took in mind the existing branding and tried to improve it without messing with the whole concept. We figured out some new gradients and icons would be of great benefit to the overall look of the web site.
We enjoyed working on such challenging projects and couldn’t be happier with the amazing partnership we build with SB BANK TECH.
As always we are gladly taking constructive feedback, but this time we are asking what was your favorite part of our work?