Duracell is the world’s leading manufacturer of high-performance alkaline batteries, specialty cells, and rechargeables.
Since its foundation in the early 1940s, the company has become an iconic personal power brand, trusted for compact and longer-lasting batteries.
The majority of people are using digital media either on desktop or mobile phones. Both platforms have a subsequently high number of users. A desktop is advisable for quick access to web pages, whereas mobile phones are known to create a great User Experience.
Working with DURACELL, a well-established brand that is recognizable all over the world did put some pressure on the Fram Crew.
Here we had the task to create an app with great functionality and not fail to focus on the designing part.
The first focus was on captivating the users. We wanted to make sure they stay on the app and increase their engagement. We supplied them with catchy content and easy navigation. We are glad that with those small steps we managed to increase customer complacency & improved the ROI.
The second focus of the Fram crew was to maintain uniformity, increase the loading speed, add more interactivity, and add some conventional elements. Our client was impressed with us and we are proud that our expertise showed through once again!
Regarding branding, there was not much creativity as we had to stay consistent with the worldwide giant’s branding. Yet there was a place for some new suggestions that were well received.
We hope you like our work and keep following our journey in the UX/UI world.