Gaston: Happy Fathers Day!
The shoe store Gaston called us to create situations that reflect all the happiness of being together in 2020.
The result was a very nice and loving work that you can check out below :)
The fun and colorful anatomy was one of the brand's goals. For that, we present a very exaggerated reasoning of creation: the aesthetics of classic cartoons that abuse the laws of physics through anatomy and expressions.
After defining the anatomical idea, we worked on two elements in a pleasant way: light and shadow. In order to convey the loving mood, it was necessary that the coating was not heavy with very strong colors.
EXPRESSIONS:
we chose to illustrate charismatic eyes in all the scenes, so the atmosphere between the characters is pure fun always ^ - ^
we chose to illustrate charismatic eyes in all the scenes, so the atmosphere between the characters is pure fun always ^ - ^
