BRAND IDENTITY SIGNAGE, PROMOTIONS AND CONSUMER PRODUCTS
Blending the rich history of the Reading Railroad of 1833 to a global entertainment mega corporation, EDG created a lasting brand for Reading International. Talk about longevity. Our client, Reading, (the same Reading we know from the Monopoly game) sold off their historic railroad properties established in 1833 years ago and created Reading International back in 1996. For nearly 20 years now, Reading has successfully developed, owned and operated cinemas and mega entertainment complexes around the world. Not only has our working relationship with the client endured beautifully, but the brand identity we created has as well. This global company includes Reading Cinemas, Angelika Film Center, City Cinemas and Consolidated Theatres, all of which we have assisted in producing a myriad of exciting collateral, signage, and promotional materials for our client.
TITAN XC EXTREME CINEMA NAMING AND BRAND IDENTITY
What’s 66 ft wide, 35 ft tall and pulsates sound from every corner? An outrageous new theater experience from Consolidated Theaters, a division of Reading International. From a generous selection of names offered, Reading eventually selected Titan XC, Extreme Cinema. Titan XC has successfully risen to the challenge with a larger than life screen and auditorium, eye popping advanced 3D projection, and head spinning 7.1 channel, 75,000 watt digital surround sound to compete with the likes of IMAX and other theater giants. With a stellar name and brand identity, no wonder people are flocking to the theaters for the ultimate experience in movie going.
