Brochure (Adobe Photoshop)
This double-sided gatefold brochure is envisioned as being placed on each seat at a TED Talk. When attendees pick it up, they will see the brain on the cover and the words, "OPEN YOUR MIND." When they open the flaps to look inside, they will see the message below, where they will receive a free audiobook from Audible.com and then be instructed to fold the side flaps back and flip the brochure over. Then, they will see a heart and the words, "OPEN YOUR HEART." Upon opening the flaps, they will see the message on the second sheet.