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L É I - Branding
InDesign
L   É   I   .  هـِـــي

LÉI is an Italian word means "She" in English and "هـــي" in Arabic.
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LÉI is a clothing brand based in Cairo, Egypt. it provides modern designs with a high quality production. Their clothes are for modern women who want to look effortlessly chic,  prefer quality over quantity and care about the origin of their clothes.

Objective

LÉI reached out to me to create a feminine, elegant and modern brand identity visuals and design
a new logo for the brand.
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Brand Attributes: Elegant, Soft, Basic, Nature, Youthful, Beauty, Faminine.

Concept
In the rounded rose leaves lies a sense of softness, reflecting the feminine spirit. This was the basis on which I relied on when designing a streamlined and soft icon with an elegant character.

Outcome
 logo, stationery and website assets. I developed the Brandbook that defines the brand style guidelines for all communication touch points and the art direction for the project. 

 Branding  -  Cairo, Egypt 2020​​​​​​​
Stylescape 
Thanks for watching!
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For inquiries please contact me at:
ossamaabuzid@gmail.com

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Fined me on:    Instagram    |    Facebook    |    Dribbble​​​​​​​

L É I - Branding
188
2.4k
45
Published:

L É I - Branding

188
2.4k
45
Published: