While working at Pets4Luv, I had noticed that the name on the old logo was quite difficult to read, due to the black text on red background along with the bevel and emboss effects on the heart and typography. All in all, the old logo had too many effects going on that made it look too complicated.
I had taken the liberty of creating an updated and modern look to the logo. I decided to take advantage of the number 4 in the company's brand name by including it inside of a stylized paw pad.
