About the project
Client: "Fundamentals of composition: Сollage / Digital-collage" is an educational project created by the School of Visual Communication with the support of the Ukrainian Cultural Foundation.
Project tasks: to develop a series of design products adaptable to different sources.
The project includes:
- 2 posters;
- book "Collage and Digital Collage: Multidimensional Promise to the Viewer";
- splash templates for presentation;
- euro flyer;
- euro flyer;
- visuals for Instagram post;
- badges;
- production (tape, T-shirt, glass for coffee and bag).
- badges;
- production (tape, T-shirt, glass for coffee and bag).
Solution: Target audience research helps to understand what the client wants. The main concept was chosen according to this information. The concept is the use of style-forming elements — arrows and guides that direct the viewer's attention. Digital collage is a structure, order and new knowledge that the students need for this event.
Tonality: Vivid visual communication, using as both simple minimalistic objects and intense colors for accent.
The project was created within the School of Visual Communication
Mood board
Concept and components
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