Master in Creative Advertising NABA.
Print Ad project for Art Direction class.
Brief: For the client Venchi we need to create a Print Ad in line with the values and the style of the brand.
Insight: We decided to work on the importance of the emotions and on what the experience of Venchi chocolate gives to the customer. There's a flavour to go deep in every feeling and sensation.
Idea: We tought about a multisubject campaign where a particular flavour of Venchi chocolate could be related to a specific emotion, showing how it has the power to intesify it by the eating experience.
Team: We worked in a team of three. Fresh master students, with no knowledge of each other, that ended up with a succesful professional understanding and empathy.
I took care in particular of the copywriting tasks.
The 3 visuals explained:
