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FRAG/ Refractometer & Branding
/FRAG/
Project Overview
FRAG is a conceptual branding & Industrial design project that leverages the aesthetics found in consumer electronics products and brands to illustrate how this style could be positioned into the reef keeping and aquarium market. 


/FRAG/
Branding
The Frag branding takes inspiration from maps of bodies of water and uses this as a branding design element. The word mark and logo are made to be used together or interdependently to make it as versatile as possible. 




/FRAG/
Product
The product appearance is heavily inspired by consumer electronics and re-thinks the ergonomics with simple and minimalist form that create a new and improved way to use and hold the product.


FRAG/ Refractometer & Branding
80
829
1
Published:

FRAG/ Refractometer & Branding

80
829
1
Published: