/FRAG/
Project Overview
FRAG is a conceptual branding & Industrial design project that leverages the aesthetics found in consumer electronics products and brands to illustrate how this style could be positioned into the reef keeping and aquarium market.
/FRAG/
Branding
The Frag branding takes inspiration from maps of bodies of water and uses this as a branding design element. The word mark and logo are made to be used together or interdependently to make it as versatile as possible.
/FRAG/
Product
The product appearance is heavily inspired by consumer electronics and re-thinks the ergonomics with simple and minimalist form that create a new and improved way to use and hold the product.
