Perfume Packaging
This project focused on rebranding a bad design and giving it a new life. I chose the perfume 'SPECTRA' found in almost every gas station and decided to give it a new look.
At the beginning of the project, I had trouble to figure out my target audience, price point, and the design of my package. I had a lot of plans, but none of them seemed to work. Since my product was cosmetic for women, I had to make sure it was appealing to my target audience.
My target audience is women at the age of 40. At this age, women happen to go through a lot of changes, both physically and emotionally. She is a woman who can be radiant, glows with confidence, is happy in her own skin, and knows how to nourish her body for good health and nutrition. They do not follow trends but rely on themselves for
decision making.
decision making.
Hence, they don’t need to be categorized into types or told who they are. So the perfume too should be something that lets them explore themselves and carry out their every day most positively and radiantly. My perfume celebrates the woman at the age of 40.
My perfume is named PENTRA because it is in the shape of a pentagon and holds 5 fragrances which have scents that suit different occasions in which you find women at
that age.
