Benevolent Society Interactive Sculpture

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    Creative cooperation with Benevolent Society 
    for Vivid Sydney, a huge festival of lights and
    yearly highlight in Sydney’s cultural calendar. 

    Communicating the spirit of Benevolent
    Society we created 'Hopes for Change', 
    an interactive tunnel of lights based on
    the idea of people coming together and
    sharing their hopes to create lasting social
    change. 
     
    The tunnel was built with LEDs and visitors
    influenced the tunnel's graphics via Twitter, 
    Instagram and the event website while the lights
    reflect the hopes of all the people interacting
    with the installation. 

    The social media component made the
    installation both attractive for visitors and
    effective for our client in terms of media attention. 
    'Hopes for Change' was one of this year’s most
    photographed sculptures at Vivid Sydney and
    gained international recognition. 
     

    Best Award Interactive Marketing

    Studio: Designworks
    Creative Direction: Derek Samuel
    Design Direction and Design: Annika Weller
    Junior Designer: Megan Schierhout
     
     
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