DUNN believes that coffee is an art form and making coffee is their craft. That makes
their baristas & coffee roasters artists-in-residence. All of their handmade drinks are
made specifically for you, so each cup is a little different from the one before it, and
the one after. More than crafted brews, they make fresh food too. From hand-cracked
eggs, to artisan meats & cheeses, to fresh baked pastries, they believe in good food.

The goal of the project was to choose and research a preexisting company in which
we would design a new creative system for. The audit included company history and
creation, mission statement, goals, services, target audiences, and how their creative
identity was built. The assets created were a new name, font choice, logo, logotype,
color palette, illustrations, and tag-line. Applications that implemented these designs
included packaging, merchandise, web-site design, store-front signage, and more.     

Course: GD3 w/ Jan Jancourt
Assignment: Identity System
Company: Dunn Brothers Coffee