Arti's Brewing Co. Beer Packaging Design
Packaging Design
Arti's Brewing Co. is a young craft beer brand. The brand reflects a modern, energetic image. The label has a soft and bright colour palette. We wanted to create something minimalistic, classic, but also a young and modern packaging system. Arti's Brewing Co. has its signature aromatic burst of hops and the brand used hop illustration detail to create a new, personable visual identity. The consumer love affair with craft beer appears far from over, nowadays young adults choosing quality products such as local independent craft beers over mainstream, mass-produced brews. With craft beer, young consumers can experiment with a huge diversity of beer styles and taste profiles. The packaging leverages a limited colour palette with bold chunky type. Shackleton is a nostalgic font family imbued with charm and built for adventure.
