Incanto - The New Classic Italian Coffee
Roasted by M2M | Packaging Design
Design Concept
Incanto是国内咖啡烘焙厂牌M2M的推出的一个新的产品线，它重新定义了“传统意式咖啡”。
我们在构想整体的视觉是复古的、经典的，从Casanova这个人物出发，他是意大利有名的花花公子，特点是留着小辫子。
为了呈现整体的复古感，更确切的说想要还原当时的意大利传统的咖啡馆的感觉，融入传统意大利的复古配色，用版画的线描手法绘制了这个花花公子的形象，并设计了这个系列的LOGO，同样延续复古的版式设计。
Incanto is a new product line launched by the Chinese coffee roastery M2M, aiming to redefine classic Italian coffee.
Looking to create a classy, retro visual, we started the ideation process with the figure of Casanova, historically a renowned playboy in Italy. From there, we sought to reimagine the feel of Italian cafes by utilizing a line art technique derived from lithographs to draw the figure.
The brand’s logo is designed following the same process.
Design & Photography
low key Design
Yaear
2020
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