Katrin May
Case
A photography project founded in Saint Petersburg, Russia. The owner of the project is a photographer with over 4 years of experience. With the motto «Tenderness and soul in pictures», Katrin May focuses on communicating people’s nature through the photographs. Now, Katrin May’s personal brand aims to develop and become available to a wider audience. The task was to create an identity that would bring recognisability to the project, convey its reliability, and reflect the brand’s values that rely in light-handiness, efficiency, and competence.
Solution
Thus, the brand identity got based on illustrations. They are intended to brand the photoshoots' types, although, they might also be used as the logotypes. Thin lines are not getting most of the attention, but act as an orientation point for the client when choosing a service, thereby unintentionally getting remembered. The smooth curves reflect the brand's politeness and the idea of tenderness, while the overall minimalist design supports its efficiency and reliability.
