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    Hope: Hotels People, is a company working in the Hospitality industry in Santiago, Chile. They provide temporary and permanent hotel staff for 4 … Read More
    Hope: Hotels People, is a company working in the Hospitality industry in Santiago, Chile. They provide temporary and permanent hotel staff for 4 and 5 star hotels. Their strategy is to treat any part time candidate as a non paying customer, to whom they provide training, skills and motivational tools for free, making them suitable and prepared to work with paying customers (hotels looking for staff). Their main goal is: To create better job opportunities while providing better solutions to their customers. CHALLENGE To create an identity aligned with both of the targets; Hotels (looking for staff) and People (looking for a job). Read Less
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The client was planning on building a website with two different platforms, one for the hotels and another one for the people interested in applying to their free training system. This is one of the main reasons I decided to split the identity and design a main logo and two secondary ones.
 
I created an identity able to integrate the human aspects of the company (people logo) with the quality of service they promise to deliver (hotels logo).