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    CampoSur is a young family business located in Villahermosa, Tabasco, Mexico, dedicated to the marketing of dairy products. The client wanted th… Read More
    CampoSur is a young family business located in Villahermosa, Tabasco, Mexico, dedicated to the marketing of dairy products. The client wanted their identity to emphasize their location (southeast Mexico) and to communicate that they cared about the quality of their products. CHALLENGE To create a fresh, modern and trustworthy identity. I was also asked to design the label for their products. The main problem was that one of the main products (rectangular cheese) had a very irregular shape. Read Less
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The corporate logo combines both aspects: the company’s location (Southeast Mexico) and the company’s role (dairy products).
 
Corporate colours where chosen to identify the different products that the company offers.
 
Normally, this product is found in the market with a rectangular label located on top of the product, however I decided to look for a better and more interesting solution; a thin and very stylized label was placed on the right side of the product creating an interesting look.