Freshly Squeezed For You
Fresh Squeeze Juice Bar is a one-stop-shop for healthy refreshments. It uses fresh and quality fruits, vegetables, and spices provided from a local farm. To help the Fresh Squeeze team build their promising brand and evolve their products, we designed a visual identity, including relevant print materials, packaging design, and branding illustrations.
Creating the Strategy
We helped create the best strategy to brand Fresh Squeeze Juice Bar. Over an intensive session, we discovered the obstacles. In the process, we prioritised the needs and goals of Fresh Squeeze Juice Bar and their customers.
Getting to Know the Costumer
Fresh Squeeze Juice Bar believes in a healthy community before anything else. It’s the haven for Millennials obsessed with health & wellness cultures. To understand the needs of their customers, we constructed profiles to reflect the range of customers. This provided clarity of their demographics, psychographics, wants, and needs.
Defining the Brand
Through the effective strategy we introduced, we were able to extract and refine the brand pillars. As a result, we defined the brand’s personality; how it should look, sound, and act.
Understanding what the brand is, and who they are a champion for, helped define the positioning statement of the organisation. This set the tone for everything created for the event.
The Tagline : Freshly Squeezed For you
Brand & Identity
Our studio developed the identity system to make sure every customer touch-point reflected the Fresh Squeeze Juice Bar brand. The brief included a logo design, a colour palette, a new typeface, and coherent design elements.
The Logo
The owner of Fresh Squeeze Juice Bar wanted to stay away from the generic leaf and fruit icons that are commonly associated with organic juice companies. Instead, we combined a cup with the letter F and a drop of liquid.
Selecting Colour Palette, Typography, & Illustration Style
Implementation
We created a stimulating, playful experience through various touch points and customer interactions.
Our images are retrieved from Pexels
We are...
Equilateral Studio; A Creative Branding Agency For Businesses In The Wellness Industry. We are one of very few branding agencies dedicated to serving the health and wellness industry. We help wellness businesses differentiate their brands through the power of strategic thinking and design.
Get in touch : hello@equilateralstudio.com
