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DiDi Hero - Multichannel Campaign
Key Campaign Results
The campaign outperformed all KPIs, and sentiment was universally positive

- 10k healthcare workers signed up to DiDi.
- 21k DiDi Hero rides were taken in 1 month.
- Over 500 heartfelt messages were received from the public and turned into digital thank-you cards.
- The video delivered 10.7M impressions (4.1M above KPI), almost 2M engagements and a strong 8.64% ad recall.

DiDi saw an 8% increase in brand favourability and 6% increase in DiDi supporting drivers and likelihood to recommend. 
Credits to We Are Social Australia working with me and the marketing team at DiDi Australia.
DiDi Hero - Multichannel Campaign
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DiDi Hero - Multichannel Campaign

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Published: