Key Campaign Results
The campaign outperformed all KPIs, and sentiment was universally positive
- 10k healthcare workers signed up to DiDi.
- 21k DiDi Hero rides were taken in 1 month.
- Over 500 heartfelt messages were received from the public and turned into digital thank-you cards.
- The video delivered 10.7M impressions (4.1M above KPI), almost 2M engagements and a strong 8.64% ad recall.
DiDi saw an 8% increase in brand favourability and 6% increase in DiDi supporting drivers and likelihood to recommend.