Thorntons
Continental
Continental
Continental is one of Thorntons' longest established and core brands. After many years with the same packaging and dwindling sales, Continental needed a refresh. As well as updating and designing a new logo, I created a set of illustrations to go across the entire range of packaging. The illustrations were inspired by the cities in which each chocolate recipe originates. The brief was to retain current customer interest from loyal buyers, while also updating the look and feel to attract a younger crowd.
http://www.thorntons.co.uk/
http://www.thorntons.co.uk/
