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Aeolusoft — Branding
UI/UX
Aeolusoft

Aeolusoft is an outsourcing software development company with strong engineering expertise.

Our task was to create a visual brand identity that will clearly communicate to the target audience, be memorable and outstanding from competitors in the niche.

To achieve this we:
 Documented brand communication target
 Defined business Target Audience, Value Proposition, and Key Messages
 Researched and analyzed competitors in niche
 Conducted a survey to find out which of the created symbols best performs its task of logo
 Turned selected symbol to a logo, make it adaptive, created other brand identity elements
 Tested created brand identity in prepared survey
 After confirming that the branding was fulfilling its tasks, a guideline was created and assets were prepared to use the identity

Service package:
Visual  branding
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Done in the fall of 2020​
Aeolusoft — Branding
789
9.6k
77
Published:

Aeolusoft — Branding

789
9.6k
77
Published: