Aeolusoft
Aeolusoft is an outsourcing software development company with strong engineering expertise.
Our task was to create a visual brand identity that will clearly communicate to the target audience, be memorable and outstanding from competitors in the niche.
To achieve this we:
• Documented brand communication target
• Defined business Target Audience, Value Proposition, and Key Messages
• Researched and analyzed competitors in niche
• Conducted a survey to find out which of the created symbols best performs its task of logo
• Turned selected symbol to a logo, make it adaptive, created other brand identity elements
• Tested created brand identity in prepared survey
• After confirming that the branding was fulfilling its tasks, a guideline was created and assets were prepared to use the identity
• Documented brand communication target
• Defined business Target Audience, Value Proposition, and Key Messages
• Researched and analyzed competitors in niche
• Conducted a survey to find out which of the created symbols best performs its task of logo
• Turned selected symbol to a logo, make it adaptive, created other brand identity elements
• Tested created brand identity in prepared survey
• After confirming that the branding was fulfilling its tasks, a guideline was created and assets were prepared to use the identity
Service package:
Visual branding
Done in the fall of 2020
