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For this year’s US Open Tennis tournament, IBM and Ogilvy & Mather invited Buck out to Arthur Ashe Stadium to create live video animations using … Read More
For this year’s US Open Tennis tournament, IBM and Ogilvy & Mather invited Buck out to Arthur Ashe Stadium to create live video animations using data from the tournament, delivered via Instagram. Using live data meant designing and deploying a custom toolkit and workflow that could shift with the on-court action, delivering responsive data-based animations, rendered and uploaded in minutes. Credits: DIRECTED BY: Buck EXECUTIVE CREATIVE DIRECTOR Orion Tait EXECUTIVE PRODUCER: Anne Skopas PRODUCER: Katie Boote ASSOCIATE CREATIVE DIRECTORS: Yker Moreno, Ben Langsfeld DESIGN: Yker Moreno, Ben Langsfeld, Stephen Kelleher, Freddy Arenas, JJ WAlker ANIMATION DIRECTOR: Jose Fuentes TECHNICAL DIRECTOR: Sander van Dijk ANIMATION: Jose Fuentes, Sander van Dijk, Chris Phillips, Kyle Strope, Gareth O'Brien, Chad Colby, Marcin Zeglinski ORIGINAL MUSIC & SOUND DESIGN FOR CASE STUDY: CypherAudio Read Less
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