Concept Intro
A highly anticipated sequel in 14 years, and it has outgrossed its predecessor. The film has become an iconic brand despite a long gap of time since its debut. We continued to work with the client again to communicate new strategy and its impact through cross platforms - web, mobile, and social media. Our goal for the project was to create an immersive experience that lived up to the hypeprior theatrical release.
The colorfull foreground multiply color are meant to represent the various kind of Cinta / love in Indonesia (Relationship between friends, parents, spouse/lover)
Creative materials : Movie Poster, Music Album Development, Website, Gala Premiere Event
Creative materials : Movie Poster, Music Album Development, Website, Gala Premiere Event
