Overview & Objectives:
In the heart of Torino, Italy, Ellison Construction aimed to build more than structures—they aspired to construct a lasting brand. The challenge presented was clear: to create a visual identity that echoed the essence of construction and could seamlessly extend across their company and equipment prints.
Visual Identity Development:
For the cornerstone of their identity, Ellison Construction envisioned a logo—a symbol that encapsulates the essence of construction in an abstract yet easily printable form. Our challenge was to create an emblem that resonates across mediums, from business cards to towering billboards.
Logo Exploration:
Our creative journey unfolded in exploring both horizontal and vertical variations of the logo. Each iteration aimed to capture the spirit of construction—a visual language that speaks universally.
Brand Development:
To extend the brand beyond paper and digital realms, we curated elements for Ellison Construction's construction equipment and protective helmets. The challenge was met with creative solutions, ensuring a consistent and recognizable brand presence.
Final Deliverables:
The culmination of this creative journey births not just a logo, but a visual identity that speaks the language of construction. From abstract building forms to the robust square font, every element echoes Ellison Construction's commitment to strength and precision. The brand seamlessly extends to construction equipment and protective helmets, embodying a holistic and unified presence. As we hand over the final deliverables, we take pride in providing Ellison Construction with a visual signature that not only meets their objectives but elevates their brand in the competitive landscape of construction in Torino, Italy.
