A brand design project for SR Dental Clinic located in Melbourne, Australia. A lot of efforts were put into keeping a balance between ‘an identity that people can trust’ and ‘an identity that don’t make people feel tensed’, also a balance between ‘a look that related with dental’ and ‘a look that more than a tooth-like shape’.
At the end, a brand system was built around the brief with a bright medical blue colour, an abstract shape of a molar tooth on top view and a modern identity system, which can be successfully used in classical and digital communication.
