Most marketers are struggling to convert website visitors turns into leads. Sites are constantly optimized for more visitors to increase the odds of conversion. However, all of this is of no use if a suitable framework isn’t followed, which defines the actual pain points to be worked and the results to be achieved. This procedure for defining goals, optimizing landing pages, testing hypothesis, and validating results to improve conversion is called CRO.

Here, we learned the seven essential Steps of the CRO framework. For instance, a website requires relevant traffic for a good conversion rate.

Furthermore, we discovered various methods to collect data. The way to make a data-driven hypothesis, and we learned the need to put forward hypotheses. We saw how to find those ideas and put the thoughts into the evaluation using the perfect tools.