The Mother & Baby Awards is an annual event which showcases the best pregnancy, mother, and baby products on the Australian market and celebrates the products which delivers a high standard of useability, quality, value for money, and excellence and innovation.
The campaign involves a variety of advertising executions to bring it to life from advertorial promotions to a media wall for the events ceremony. Bringing all things together to continually engage consumers and the clients during the entire awards process.
The Mother & Baby 2013 Awards Finalist Advertorial
Mother & Baby Magazine
2013 - August/September Issue
Bauer Media Group
This promotional execution involved complete art direction of the photo shoot, and design in calaboration with
the editorial team. Creating an simply, clean and professional yet effective design to present the clients and their products as finalist with catchy headings and large imagery to draw the reader into the pages.
The Mother & Baby 2013 Awards Ceremony Invitation
Bauer Media Group
Bauer Media Group
A clean and professional invitation design, utilising the minimal space provided to present all the ceremonial details. Simply and effective with a nice calligraphy touch with the invitees name.
Mother & Baby Awards 2013 - Mum of the Year Novelty Cheque
Bauer Media Group
Mother & Baby Awards 2013 Media Wall
(Sponsored by Coles Baby & Toddler Club)
Bauer Media Group
The pull-up media wall usd for the various events during the awards, such as the retail testing day held for mummy bloggers and everyday mums, and used at the awards ceremony.
THE PROPOSED - Mother & Baby Awards Winners Advertorial
Mother & Baby Magazine
2013/14 - December/January
Bauer Media Group
The proposed paper trick execution for the winners promotional execution, designed to present the winning clients and their products in an exciting and engaging packaged. Providing that WOW factor to wrap up the awards through the magazine. The page design emphasising the special occasion with the gold bordering, standout banner and simply yet stylish backdrop allowing the products to make a visual impact upon the pages.
