user's avataruser's avataruser's avataruser's avataruser's avataruser's avatar
VW // First ever test drive in a print ad //
// First ever test drive on a print ad //

    One of Volkswagens brand goals is to be a leader within new technology. But innovations can be difficult to explain in an ad. It must be experienced. Learned by doing. Showed – not told.
So we created an app for the readers to download, and try out the VW innovations, using the print ad as a test road. In an ad that is an innovation in itself.

//Winner of the FWA mobile of the day 29. March//
//Winner of two Cannes Lions 2011//



Agency: TRY and APT (Norway)
Client: Volkswagen Norge
Developer: Mobiento
Copywriters: Petter Bryde, Eva Sannum and Jonas Grønnern
Art Directors: Thorbjørn Ruud, Markus Lind and Lars Kristian Harveg
Foto/Retouch: Thomas Bråten and Ole Jakob Skattum
Account: Morten Polmar, Cathrine Wennersten and Ole Hustad

VW // First ever test drive in a print ad //