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VW // First ever test drive in a print ad //
Advertising
Volkswagen
// First ever test drive on a print ad //


    One of Volkswagens brand goals is to be a leader within new technology. But innovations can be difficult to explain in an ad. It must be experienced. Learned by doing. Showed – not told.
So we created an app for the readers to download, and try out the VW innovations, using the print ad as a test road. In an ad that is an innovation in itself.

//Winner of the FWA mobile of the day 29. March//
//Winner of two Cannes Lions 2011//

Casepresentation:
http://referanser.apt.no/Volkswagen/app

Appstore:
http://bit.ly/vwnorge

Agency: TRY and APT (Norway)
Client: Volkswagen Norge
Developer: Mobiento
Copywriters: Petter Bryde, Eva Sannum and Jonas Grønnern
Art Directors: Thorbjørn Ruud, Markus Lind and Lars Kristian Harveg
Foto/Retouch: Thomas Bråten and Ole Jakob Skattum
Account: Morten Polmar, Cathrine Wennersten and Ole Hustad


VW // First ever test drive in a print ad //
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