// First ever test drive on a print ad //
One of Volkswagens brand goals is to be a leader within new technology. But innovations can be difficult to explain in an ad. It must be experienced. Learned by doing. Showed – not told.
So we created an app for the readers to download, and try out the VW innovations, using the print ad as a test road. In an ad that is an innovation in itself.
//Winner of the FWA mobile of the day 29. March//
//Winner of two Cannes Lions 2011//
- Agency: TRY and APT (Norway)
Client: Volkswagen Norge
Copywriters: Petter Bryde, Eva Sannum and Jonas Grønnern
Art Directors: Thorbjørn Ruud, Markus Lind and Lars Kristian Harveg
Foto/Retouch: Thomas Bråten and Ole Jakob Skattum
Account: Morten Polmar, Cathrine Wennersten and Ole Hustad